Can a prom dress retailer with more than 30 000 dresses stay well organized?

Example of a prom dress, not necessarily from Peaches Boutique.
Photo: Mathilda Samuelsson

Peaches Boutique is one of the largest prom dress retail stores in the US. The company has a 20 000 square foot retail space in Chicago where they offer more than 30 000 dresses at a time. They also have an online store with shipping worldwide.

We wanted to see how customers talk about this prom dress retailer. Therefore, we took 4 744 reviews about Peaches Boutique posted on TrustPilot and analyzed them with Gavagai Explorer.

Here are 5 things we found interesting!

“Shipping” is the most talked-about topic. It is mentioned in 22% of the reviews, often together with “quick” and “great”. “Shipping” has an average grade of 4,51, which is higher than the average grade for all topics (4,23). Analyzed over time, the topic has been talked about more frequently.

Reviewers who mention the topic “policy” seem to give a lower grade than the average for all topics: 3,18 / 5 compared to 4,23 / 5. The topic is often mentioned together with “return” and it has been talked about consistently over time.

The topic “sale” seems to have a negative impact on the grade. The average grade is 3,19 / 5, which is lower than the average for all topics. The topic is often mentioned together with “final”.

The topic “staff” has been talked about less frequently over the years. It has a positive impact on the grade and is often mentioned together with “helpful” and “friendly”.

“Organized” has a higher grade than the average for all topics: 4,71 / 5 compared to 4,23 / 5. It is often mentioned together with “Staff”.

What does this mean for Peaches Boutique?

Even though Peaches Boutique’s retail space in Chicago has many dresses, customers seem to think that both the staff and the dresses are organized in a good way. However, we could see that the topic “staff” is decreasing in occurrence. One reason for this may be that the store has switched to more online commerce. 

One topic that seems to be correlated to a lower grade is “sale”. Customers who talk about this topic seem to be upset that the company does not provide a refund for sale items. In general, customers talk about the return policy in a negative way.

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