Is battery life the most important attribute for an electronic toothbrush?
Oral-B offers products within oral hygiene, such as toothpaste, toothbrushes, and mouthwashes. Oral-B Pro 3000 is one of their electronic toothbrushes with a rechargeable battery. The toothbrush can be connected to the Oral-B App for personalized brushing routines and tracking.
Electronic toothbrushes today comes with a lot of features. We wanted to know what customers think about this electronic toothbrush from Oral-B. So we took 861 reviews about Oral-B Pro 3000 posted on Amazon and ran them through Gavagai Explorer.
Here are 4 things we found out!
The topics “charge” and “battery” seems to have a negative impact on the grade. The average grades for the topics are 3,69 / 5 and 3,63 / 5, which is lower than the average of all topics (4,29). “Charge” is the most talked-about topic, mentioned in 19 % of the reviews. The sentiment around the topic “charge” has decreased over time.
The topic “loud” has a lower grade than the overall average: 3,55 compared to 4,29. It occurs together with “compared” and “significantly”.
Get Started for Free
Learn about our AI-powered text analysis tool in a Personal Demo.
Then get a Free Trial to test-run Gavagai Explorer using your own data.
“App” has an average grade of 4,38 / 5, which is higher than the overall average (4,29). It is often mentioned together with “bluetooth” and “track”. The topic was talked about more often in 2016.
Reviewers who talk about the “pressure sensor” seem to give a higher grade than the average of all topics: 4,52 / 5 compared to 4,29 / 5. The topic is mentioned in 8 % of the reviews, which is more than average. It was talked about more frequently in 2016.
What can we tell from this?
Customers seem to appreciate the visible pressure sensor that gives you a warning if you brush too hard. However, there are customers who think the toothbrush is loud compared to other models.
Although the app seems to have a slightly positive impact on the grade, some users mention that they have technical issues with the app, trying to connect with Bluetooth.
Reviewers talk a lot about “charging” and “battery”, which seems to be correlated to a lower grade. Some users mention that the battery life is short and the toothbrush needs to be charged often. It appears that customers expect the battery to last longer than it actually does. We suggest Oral-B take a closer look at how they market the battery life, to avoid dissatisfied customers.
Want to try this kind of analysis on your own data?
Gavagai Explorer is free to try (no credit card needed) and works in 46 languages.
Gavagai is a Swedish language-tech company using advanced AI to help businesses analyze text and feedback – so they can understand their customers better. Spun off from the Swedish Institute of Computer Science, our Word Space Technology has grown and improved over 20 years, and our research team has published more than 400 academic papers.