We analyzed reviews about Eloan

What do customers think of Eloan?

Picture of a smashed piggy bank.
Photo: Jacob Edward

Eloan is a loan service provider that specializes in granting personal loans to borrowers online. They were one of the first of their kind, responsible for pioneering the transition from traditional lender institutions to internet-based services.

We wanted to learn about the success and strategies of Eloan and how their service is being received by customers. So, we took 1 006 reviews about Eloan from TrustPilot and ran them through Gavagai. Here is what we learned about Eloan!

Here are 3 insights!

The analysis indicates that the application process is the strongest attribute of Eloan. The topic “process” has a grade of 4,88 / 5 and frequently occurs along with the topics “simple” and “quick”.

The topic “online” occurs in 5% of the texts. It frequently occurs along with the topics “simple” and “loan”. There are not many mentions of this topic although it is the biggest negative driver.

Topic customer service has a grade of 4,83 / 5. This value is higher than the overall average grade of 4,75 / 5 for the project. The topic occurs in 13% of the texts and frequently occurs along with the words “great” and “quick”. The analysis indicates customers of Eloan being very content with the customer service when  need of help.

What can we tell from this?

The topic online indicates that the overall satisfaction of the online-only feature is being well-received customers. Maybe the overall skepticism around online financial service has started to go down parallel to online security going up.

The analysis also indicates that the service provided is being well received by customers due to the overall high average grade of 4,75 / 5. Even so, it’s important to keep up to date on factors that might cause customers to look elsewhere, especially with other players vying for market share.

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