How can a Pet Tracker company improve its business?

Photo: Matti Blume

Whistle produces the Whistle GPS Pet Tracker, a device that monitors the pet’s activity and location. The company was founded in 2012 and it is headquartered in San Francisco, California. Whistle’s aim is to strengthen the bonds between humans and pets by improving the understanding of our pet’s health.

We thought it could be interesting to see what pet owners think about the Pet Tracker. To analyze this, we took 1 420 reviews about Whistle posted on TrustPilot and ran them through Gavagai Explorer.

Here are 4 things we found out!

The topic “navigate” is often mentioned together with “website” and “app”. It has an average grade of 4,83 / 5, which is higher than the average grade of all topics (3,66).

The topic “shipping” has a lower grade than the average grade of all topics: 2,80 / 5 compared to 3,66 / 5. The topic was talked about a lot in August 2018 but since then, the topic has been talked about less frequently.

Reviewers who mention the topic “subscription” seem to give a lower grade than the average grade of all topics: 3,23 / 5 compared to 3,66 / 5. The topic is often mentioned together with “discount” and “cancel”.

“Battery” is the second most talked-about topic, mentioned in 12% of the reviews. The topic seems to have a slightly positive impact on the grade but the net sentiment is decreasing. The topic was talked about more frequently in 2018.

What does this mean for Whistle?

One thing that customers seem to appreciate with Whistle is how easy it is to navigate the app and website. However, our quick analysis also shows what customers are dissatisfied with. One topic that seems to be a negative driver for the grade is “shipping”. This topic was talked about a lot in August 2018, but since it has occurred less frequently since then, it might have been a temporary issue with deliveries at that time.

It seems that some customers have also experienced problems with subscriptions. It is possible to sign up for a yearly subscription but apparently, some customers found it hard to cancel it. We recommend Whistle to listen to customer feedback and look further into the data to discover more important insights.

Want to try this kind of analysis on your own data?

Gavagai Explorer is free to try (no credit card needed) and works in 46 languages.

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