We analyzed 3 014 reviews about Amazons Elements baby wipes

We wanted to see what customers had to say about Amazons Elements baby wipes

Amazon is the world’s largest e-commerce marketplace, AI assistant provider, and cloud computing platform as measured by revenue and market capitalization. The company initially started as an online marketplace for books but later expanded to sell electronics, software, video games, apparel, furniture, food, toys, and jewelry.

Baby wipes are a must-have product for most households today. We wanted to see what we could learn about Amazon’s own Elements, baby wipes and how they are being received by customers. So we took 3 104 reviews about Amazon Elements baby wipes and ran them through Gavagai explorer. Let’s take a look at the results!

Here are 3 things we found out!

The topic “dry” is the biggest negative driver in this analysis with an average grade of 3,43 / 5. When we take a closer look, we can see that the topic indicates that the wipes seem to dry out very easily.

The most occurring topic is “the price”. The grade (4,46 / 5) of the topic seems to indicate that these wipes are preferred due to the lower pricing.

The topic “rash” is one of the fewer mentioned topics with an occurrence of 5% in this analysis. Although it has fewer mentions but it is a negative driver.

What can we tell from this?

Upon further studies, we can see that the analysis indicates overall satisfaction with the pricing and quality of the product. The negative topics of the analysis are not frequently mentioned. Therefore, this product analysis grade has an average of 4,43 / 5 which is very high.

The biggest negative driver of this analysis is the topic “dry”. This might be worth looking into, if there’s a specific way to store the wipes or similar easy solution, it might help just to add that info on the packaging.

Want to try this kind of analysis on your own data?

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