We wanted to see what customers thought of Apple’s AirPods
Apple is a company that designs, manufactures and markets mobile communication and media devices, personal computers and portable digital music players. Apple is one of the world’s most known companies and famous worldwide for its iPhone.
Wireless earphones are a new trend in the market and for many, they are a must-have. We wanted to see what we could learn about these products and how they are being received by consumers. So we took 2 159 reviews about Apple’s AirPods from Amazon and ran them through Gavagai. Let’s take a look at the results!
Here are 3 things we found out!
The topics “the left” and “the right” are interesting topics, being graded 1,98 / 5 and 2,02 / 5. The analysis seems to indicate consumers experiencing problems with either the left or the right earbud.
The topic “stopped” has a strong relation to the topic “work” although the difference in grade is big, the topic “works” has a grade of 3,36 / 5 and the topic “stopped” has a lower grade of 1,61 / 5.
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The most occurring topic in this analysis is the topic of “sound quality”. The topic has a high grade of 4,49 / 5 This value is higher than the overall average grade of 3,86 / 5. The topic also has a strong relation to the topics “good” and “great” which indicates the overall satisfaction with the sound quality.
What can we tell from this?
Upon further studies, we can speculate on why the difference in grades is so big between the two topics “stopped” and “working”. Despite the strong relation, the negative driver of the topic “works” are often referring to
“stopped working” and here we again see that consumers are mostly talking about the left or right earbud.
The last insight seems to indicate that the overall satisfaction with the sound quality is high.
We think this analysis can provide manufacturers of these types of products with impactful topics. The first insight, for example, is two topics that can help with the development of later models upon further studies. Take a closer look at the analysis to find more potential insights.
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