Analysis of VSCO reviews shows rising dissatisfaction with editing

With the VSCO app, users can edit their photos using both preset filters and the toolkit feature. We analyzed 9 460 reviews of the application and found a sinking sentiment towards the most appreciated functions of the app, the “filters” and the “editing”.

How do we know this?

The topic “editing” occurs in 19% of all the reviews. It generally has a rather high average grade of 4,08 / 5. However, the sentiment regarding this topic has gone down with almost 20% in the last few months.
The topic “filters” occurs in 12% of the reviews. This topic also has a generally high average grade of 3,98 / 5. But just like “editing” the sentiment towards the topic has gone down in the last few months. In this case with more than 20%.

When users are talking about the “editing” negatively, there are mentions of the application crashing once you press the edit button.
The problem regarding “filters” seems to be that they are locked and the requirement to pay to unlock more of them.

The research team at Gavagai had run this analysis using our text analysis tool. Data in this article are collected from public data that is published on Google Play.

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