What do Tinder users have to save about the app?
Tinder is a location-based social search mobile app and Web application used as a dating service, that allows users to use a swiping motion to like (swipe right) or dislike (swipe left) other users, and allows users to chat if both parties like each other (a “match”).
We wanted to see what we could learn about Tinder and how their service is being received by users. So we took 20 000 reviews about Tinder and ran them through Gavagai explorer. Some things we learned really surprised us!
Here are 3 things we found interesting!
The topic “matches” has a grade of 1,84 / 5. This value is higher than the overall average grade of 1,60 / 5 for the project. The negative drivers behind the topic seem to be diverse issues involving matches on the app. The topic occurs in 20% of the texts.
The topic “gold” occurs in 8% of the texts and frequently occurs along with the topics paying (in 30% of the cases). The topic refers to the paid subscription offered by tinder. we found mentions of users paying to see who liked their profile and when payment is finished notifications of likes disappear.
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The topic “banned” has a grade of 1,15 / 5. The topic occurs in 9% of the texts and frequently occurs along with the topics accounts (in 41% of the cases) and reason (in 36% of the cases). The topic indicates many users accounts being banned and Tinder not giving any explanation as to why the accounts have been banned.
The topic “find” is the biggest positive driver with an average grade of 2,36 / 5 compared to the overall average of 1,60 / 5. The topic corresponds rather strongly with the topic “Matches” (19%).
What can we tell from this?
The overall average grade for this project is worryingly low. The biggest positive driver in this analysis was the topic “find” which refers to the application’s ability to find other users in proximity.
The topic “banned” is the biggest negative driver. The topic alone occurs in 9% of the reviews and it strongly correlates with the topics “account” and “reason”. People seem not only to have trouble with being banned but also logging in. Several reviews mention not being able to log in at all. It might be worthwhile to investigate why such a big problem as well as how to solve the problem.
It seems like Tinder does not have problems attracting users, it’s the overall issues when users start subscribing that drops the ratings for Tinder. We think Tinder can benefit from conducting further studies on these impactful topics to improve and expand.
Want to try this kind of analysis on your own data?
Gavagai Explorer is free to try (no credit card needed) and works in 46 languages.
Gavagai is a Swedish language-tech company using advanced AI to help businesses analyze text and feedback – so they can understand their customers better. Spun off from the Swedish Institute of Computer Science, our Word Space Technology has grown and improved over 20 years, and our research team has published more than 400 academic papers.