Simple to use but too noisy for some
Philips is a Netherlands-based health technology company that makes an assortment of electronic devices for different markets, such as home entertainment, personal hygiene, kitchen appliances etc. The company is one of the most prominent makers of electronics in the world.
With a score of 4,2 / 5, the Philips electric toothbrush Sonicare 2 series HX6211 is doing quite well on Amazon. To get a grasp of what aspects are affecting the grade average, we analyzed 4 865 reviews from Amazon using Gavagai’s AI.
Here are 4 things we found out!
Mentions of the topic “price” correlates with an increase of 0,39 in the average grade and occurs in 10% of all reviews. It is oftentimes (34%) used with the topic “great”.
The topic “easy” is driving positivity in the reviews, boosting the average grade by 0,56 / 5. In 24% of it occurring, it is used in the same review as “clean”.
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Another topic that has a better grade on average than others is “timer”, correlating with a grade-increase of 0,62 / 5.
The mentioning of the topic “noise” correlates with a decrease in average grade by 0,98 / 5. The topic occurs at a fairly low frequency of 3%. It is used in combination with the topic “vibration” and “head” at 10% respectively.
What can we tell from this?
The data has pointed to a few topics causing decreases and increases in how the product has been received. Reviews get, on average, more positive when “price” is mentioned which seems to say that it is competitively priced.
Another positive driver is “easy”, which might imply that reviewers enjoyed that the toothbrush was simple to use. Also correlating with positivity is “timer”, which some reviewers seem to like a lot.
What’s putting a dent in overall grade values is “noise”, which might mean some users think the product is loud and that is affecting their perception of the product negatively. Philips should start looking into the noise and decibels their products are creating to improve their customer satisfaction.
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Gavagai is a Swedish language-tech company using advanced AI to help businesses analyze text and feedback – so they can understand their customers better. Spun off from the Swedish Institute of Computer Science, our Word Space Technology has grown and improved over 20 years, and our research team has published more than 400 academic papers.