We wanted to see how one of the earliest Bluetooth toothbrushes has been received,
Philips is a Netherlands-based health technology company that makes an assortment of electronic devices for different markets, such as home entertainment, personal hygiene, kitchen appliances etc. The company is one of the most prominent makers of electronics in the world.
We wanted to see how one of the earliest Bluetooth toothbrushes has been received, we ran 1 175 reviews from Amazon through Gavagai’s AI.
Here are 5 things we found out!
A topic that correlates with reviews that has a 0,19 / 5 higher grade-average is “Bluetooth”. At an occurrence of 13% in reviews, it is often mentioned with “app” and “phone”.
In the same vein as the topic above, “app” also drives positivity at a rate of 0,14 / 5. Often used next to “phone” and “Bluetooth”, it occurs in 17% of all reviews.
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Mention of the topic “money” correlates with a considerable decrease in average grade at 0,73 / 5. With a use frequency of 4%, it is the strongest driver of negativity. Often alongside “waste”.
The sentiment rate, i.e the rate at which a topic drives positivity, and the occurrence rate of “heads” has seen a decrease with 70% from 2016 to 2019.
The topics “head” and “heads” have been correlating very diversely with grades, “head” having an average grade decrease of 0,47 / 5 at a 5% occurrence frequency. As with “head”, the topic has also decreased drastically in occurrence over time.
What can we tell from this?
The veteran from 2015, Oral-B Genius Pro 8000, tells us some interesting things. Data seems to show that the Bluetooth, in connection with the app, has been correlated with the reviews that perform the best.
It seems that Oral-B successfully caught on to a market opportunity. Following through with the devices feature-heavy image, the choice of three different brush heads also seem to have had a positive impact on how users perceive it. Although the performance of the separate heads seems a bit below average to commenting reviewers. Pulling down the grade also is “money”, i.e the price.
The data seems to show that Bluetooth will continue to be a coveted feature and that accessory choices are a strong incentive to give good reviews.
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Gavagai is a Swedish language-tech company using advanced AI to help businesses analyze text and feedback – so they can understand their customers better. Spun off from the Swedish Institute of Computer Science, our Word Space Technology has grown and improved over 20 years, and our research team has published more than 400 academic papers.