How is this clothing store for taller women received?
Long Tall Sally is a clothing and shoe brand for taller women. The company takes pride in being one of the first clothing brands for women over 5’8” (ca 173 cm), opening their first store in the UK in 1976. Today they have around 10 stores in the UK, five in the US, seven in Canada, and five in Germany. The company also sends out catalogs and runs an e-commerce website.
It is not an easy task for taller women to find clothes that fit properly. Long Tall Sally is one of the few clothing stores that specialize in this. We wanted to see what we could learn about Long Tall Sally and how the clothing store is received by customers. So we took 7 949 reviews about Long Tall Sally and ran them through Gavagai Explorer.
Here are 3 things we found out!
The topic “fit” is the biggest positive driver in this analysis. It has an average grade of 4,44 / 5, which is higher than the overall average grade of 4,05 / 5 for the project. The topic is often mentioned together with “great” and “perfect” and it looks like the topic has increased in occurance.
The topic “material” seems to have a negative impact on the grade, especially when it is mentioned together with “cheap”. However, the sentiment around the topic has increased steadily since 2017.
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The topics “returns” and “shipping” does also seem to be negative drivers for the grade, especially when mentioned together with “pay”. The topics occur in 16% vs. 14%, which is more than average.
What can we tell from this?
The purpose of the store, to offer fashion for taller women, seems to be fulfilled. Our analysis shows higher customer satisfaction when the topic “fit” is mentioned, which is an indicator that taller women can find clothes that fit properly in this store.
Customers who talk about the material seem to give a slightly lower grade than the overall average. However, if we analyze the topic over time, it looks like the sentiment around the topic has increased since 2017. This could mean that the company is working to improve the quality of the material.
It appears that some customers are dissatisfied with the shipping process. Some reviewers mention that the shipping is slow and the return shipping expansive. To improve its customer relations, we suggest this clothing company investigate these topics further.
Want to try this kind of analysis on your own data?
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Gavagai is a Swedish language-tech company using advanced AI to help businesses analyze text and feedback – so they can understand their customers better. Spun off from the Swedish Institute of Computer Science, our Word Space Technology has grown and improved over 20 years, and our research team has published more than 400 academic papers.