Lonely Planet is a world-leading travel content provider, most famous for its travel guide books. When we analyzed 3 162 reviews of the Lonely Planet app and we found that users dislike the updates of the application. However, they also seem to think the app is not only simple to use but also informative.
How do we know this?
The topic “info” is mentioned in 12% of the reviews. While the sentiment has been sinking since 2018, the average grade is still relatively high, 4,36 / 5. Words commonly mentioned along with the topic “info” are “great”, “good”, “cities” and “useful”.
“Simple” occurs in 8% of the reviews and has an average grade of 4,66 / 5. The topic commonly correlates with words such as “navigate”, “great” and “info”.
“Update” seems to have a negative impact on the grade. The average grade for the topic is 3,41 and it occurs together with “cities” and “guides”. The sentiment regarding this topic has also been sinking since 2018.
People who mention updates are talking about both technical updates of the app, as well as updates of the city guides. Since this topic is one of the largest negative drivers for the grade, we suggest to investigate it more.
Complaints regarding the “info” are usually in regards to the amount of information provided. These users seem to be wanting not only more information as a quantity but also less basic information.
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The research team at Gavagai had run this analysis using our text analysis tool. Data in this article are collected from public data that is published on Google Play.
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