A summary of 6 833 reviews of LendingTree

What do customers say about LendingTree?

Photo: OTA Photos

LendingTree is a platform where you can request a home loan, mortgage refinances, home equity loan, auto loan, or other loans from LendingTree’s network of lenders who compete for your business.

We wanted to learn more about the service provided by LendingTree and how this type of business is being received by customers. So we took 6 833 reviews about LendingTree and ran them through Gavagai explorer. Some things we learned really surprised us!

Here are 4 things we found interesting!

Topic “information” has a grade of 4,18 / 5. This value is lower than the overall average grade of 4,65 / 5 for the project. The topic occurs in 6% of the texts and frequently occurs along with the topics loan (in 21% of the cases). This may indicate some customers being discontent with how information is being handled.

The positivity in the reviews on the topic “lenders” dropped by 25% in 2018. When we take a closer look at the topic, we can see that the most occurring topics along with “lenders” was “loan” and “rate”. This may indicate lenders having higher interest rates during that year.

Topic “rate” has an average grade of 4,59 / 5. This value is lower than the overall average grade of 4,65 / 5 for the project. The topic occurs in 22% of the texts and occurs along with the topics “high” (6%) and “low” (6%).

One of the topics with the highest grade is “simple”. “Simple” has an average grade of 4,86 / 5 which is higher than the overall average of 4,65 / 5. It indicates that the reviewers find this service easy to use.

What can we tell from this?

The topic “simple” is the most mentioned topic and when looking at the analysis it is safe to say that it is one of the strongest attributes of LendingTree that attracts customers. Even so, it’s important to keep up to date on factors that might cause customers to look elsewhere. 

The fact that positivity regarding “lenders” dropped by 25% might be worth investigating. It could show an interesting correspondence between how change rates affect public opinion. 


This company has a high average grade, but we surely found some impactful topics which can be improved. We suggest further studies around the topic “information” which may provide guidelines on how to improve information handling.

Want to try this kind of analysis on your own data?

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Gavagai is a Swedish language-tech company using advanced AI to help businesses analyze text and feedback – so they can understand their customers better. Spun off from the Swedish Institute of Computer Science, our Word Space Technology has grown and improved over 20 years, and our research team has published more than 400 academic papers.