Analysis of 10 000 Audible app reviews show that users are unhappy with the membership

Audible inc is the company behind the service Audible. As a subsidiary to tech giant Amazon, they’re the most prolific producer and seller of audiobooks. We analyzed 10 000 reviews about Audible and found that users are unhappy with the membership as well as the updates.

Here are 4 things we found out!

The topic “update” isn’t performing as well, having an average grade of 2,96. It is mentioned fairly seldom, 4% of all reviews, but it is driving the overall grade average down.
“Membership” correlates to an average grade of 3,25, lower than the overall grade. It occurs in 4% of all reviews. It is often mentioned in combination with the topic “cancel”. The sentiment regarding this topic has been dropping in recent months.

Caption of the Gavagai explorer dashboard for this analysis.

If you found this analysis interesting, you might also be interested in our analysis of Spotify!
If you found this analysis interesting, you might also be interested in our analysis of Acast!

From the analysis of these 10 000 reviews, there are two areas that might be driving the average grade down, “update” and “membership”. It seems that some aspect of the updates makes reviewers give lower grades. 
The topic “membership” in combination with “cancel” points to that a few reviewers might find it difficult to cancel their memberships.
If Audible looks into the aspects mentioned, they might get their customer satisfaction even higher.

The research team at Gavagai had run this analysis using our text analysis tool. Data in this article are collected from public data that is published on Google Play.

Want to try this kind of analysis on your own data?

Gavagai Explorer is free to try (no credit card needed) and works in 46 languages.

Book a demo to find out more!