Is design an important topic for guests?
1 Hotel is a company with hotels all over the world. One of their hotels is located in the center of Midtown Manhattan, close to Central Park. The hotel is inspired by nature and designed using reclaimed materials.
We thought it could be interesting to see how guests talk about this design hotel in NYC. To analyze this, we took 1 677 reviews about 1 Hotel Central Park posted on Tripadvisor and ran them through Gavagai Explorer.
Here are 4 things we found out!
The topic “design” seems to have a positive impact on the grade, especially when it is mentioned together with “unique” and “plants”. However, the topic is decreasing in occurrence over time.
The topic “windows” has an average grade of 4,74 / 5, which is higher than the overall average of 4,63 / 5. “Windows” is often mentioned together with “bedrooms”, “sit”, and “view”.
Get Started for Free
Learn about our AI-powered text analysis tool in a Personal Demo.
Then get a Free Trial to test-run Gavagai Explorer using your own data.
Some of the topics that are mentioned together with “bathroom” are “glass” and “privacy”. When “bathroom” is mentioned, the average grade is 4,51 / 5 (compared to the overall average of 4,63 / 5).
The topic “small” is often mentioned together with “bedrooms” and “bathrooms”. Reviewers who mention “small” give an average grade of 4,30 / 5, which is lower than the overall average (4,63 / 5).
What can we tell from this?
One thing hotel guests really seem to like is to relax in the window seats. The design of the hotel seems to be appreciated by guests but the topic is decreasing in occurrence. That might be an indication that the design is unique, but not timeless.
However, the design is also discussed in a more critical way. As seen above, some guests seem to dislike the design of the bathrooms. The bathrooms are made of glass, which does not allow for much privacy. Maybe the hotel can solve this dissatisfaction by providing optional cover for shy guests?
Better pictures to describe the size of the rooms to set expectations may also improve customer satisfaction.
Want to try this kind of analysis on your own data?
Gavagai Explorer is free to try (no credit card needed) and works in 46 languages.
Gavagai is a Swedish language-tech company using advanced AI to help businesses analyze text and feedback – so they can understand their customers better. Spun off from the Swedish Institute of Computer Science, our Word Space Technology has grown and improved over 20 years, and our research team has published more than 400 academic papers.