Analysis of 9 870 Etsy reviews shows unhappiness with sellers and updates

The e-commerce website Etsy offers hand made, vintage and creative goods. The site was launched in 2005 and today, the community has more than 20 million members around the world. Our analysis of 9 870 Etsy reviews shows that there has been a drop in the customer sentiment regarding the sellers on the site and discontent with the updates.

Why do we say that?

The topic “seller” has a lower grade than the overall average. The sentiment around the topic has decreased during the last few years and several reviewers mention that the app is useless if you are a seller.

The topic “fix” has an average grade of 2,30 / 5, which is lower than the overall average (3,01). It is often mentioned together with “update”, “issue” and “problem”. The topic has increased in occurrence since 2016 but the sentiment for the topic has decreased. 

This analysis of 9 870 reviews shows that some users mention that the Etsy app is not suitable for those who are selling their things through Etsy. However, it appears that sellers can use another app, “Sell on Etsy” to manage their business. As a suggestion, this app could be marketed more to the sellers.

Analyzing the Etsy app, it looks like some important topics are increasing in occurrence while the sentiment around the topics is decreasing. People are talking more about technical problems that need to be fixed. One issue seems to be that the app has difficulty loading images. Since these topics are driving the grade down, they should be investigated further if this e-commerce wants to improve the usability of their app.  

The research team at Gavagai had run this analysis using our text analysis tool. Data in this article are collected from public data that is published on Google Play.

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