High customizability vs. user-friendliness
JIRA is a well-established project management tool made by the Australian company Atlassian. It is made specifically for software development and marketed towards teams that use agile methodologies.
The market for productivity applications is steadily growing. We wanted to take a look at how one of the main players, JIRA, has been received. To find out, we grabbed 7 435 reviews from Capterra and ran them through Gavagai Explorer for analysis.
Here are 4 things we found out!
The topic “workflow” correlates with an average grade of 4,45 / 5. That is higher than the overall average of 4,40 / 5. It is sometimes used in connection to “custom” and “customize”. The example reviews from Capterra point out the high customizability in designing workflows.
“Issue tracking” is also a topic that has a comparatively higher grade average than the other topics. It is mentioned in 13% of all reviews. The frequency of this topic is interesting to note since the software is described as mainly being made for issue tracking.
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The topic “ui” has a lower average grade than the overall average: 4,29 / 5 compared to 4,40 / 5. The topic is mentioned in 16% of all reviews.
Another topic that correlates to negativity is “hard”. It has the lowest grade average of any topic at 4,28 / 5. It is included in 5 % of all reviews and often mentioned in connection to “ui”, “learning” and “understand”.
What can we tell from this?
According to the data, JIRA has encountered the same problem that seems to pester most of the up-and-coming software companies. The dichotomy of usability vs. functionality.
Reviewers seem to like the customizability of the application, mentioning “workflow” in connection to “customize”. “Issue tracking” is also an aspect that seems well-received. Though, “ui” seems to be driving comparatively lower grades. It is also mentioned in connection to the topic “hard”, which also mentions “learning” and “understanding”. This might mean that the software is hard to learn and to use.
Reviewers seem to think that the ability to pick up and use the software is an important feature. It’s clearly important to consider the learning curve and the balance of functions vs. usability, especially if you want to take your software UX to the next level.
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Gavagai is a Swedish language-tech company using advanced AI to help businesses analyze text and feedback – so they can understand their customers better. Spun off from the Swedish Institute of Computer Science, our Word Space Technology has grown and improved over 20 years, and our research team has published more than 400 academic papers.