Is it possible to protect your mobile device with just one app?
WebGuard is a mobile app that aims to protect your mobile device from dangerous sites, viruses, and advertising. The app is free to download but to be able to use the service, you need to have an active subscription.
We wanted to see what users think about an app that claims to protect your mobile. Therefore, we took 779 reviews about WebGuard posted on Google Play and analyzed them with Gavagai Explorer.
Here are 5 things we found out!
“Subscription” seems to be the most talked-about topic. It has an average grade of 2,78 / 5, which is lower than the average grade of all topics (3,49).
Reviewers who talk about the topic “secure” seem to give a higher grade than the average of all topics: 4,39 / 5 compared to 3,49 / 5. Over time, the net sentiment for the topic has decreased.
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“Price” has a lower grade than the average of all topics: 2,98 / 5 compared to 3,49 / 5. The topic is often mentioned together with “subscription”.
“Update” seems to have a negative impact on the grade and it is often mentioned together with “developer” and “unnecessary”. Recently (in 2019), the topic has been talked about more frequently.
The topic “data” has an average grade of 4,00 / 5, which is higher than the average grade of all topics (3,49). It is often mentioned together with “saves”.
What does this mean for WebGuard?
Our quick analysis shows some topics that seem to be important for users. One thing that users seem to appreciate with WebGuard is that it saves data. Security is another topic that appears to be a positive driver for the grade.
Several users talk about the price, which seems to have a negative impact on the grade.
The topic “Update” also seems to be correlated to a lower grade. When we looked closer at the reviews, we saw that the app had not been updated for quite a long time. However, it has now been updated in June 2019, which might explain why this topic has been talked about more frequently recently.
We suggest WebGuard look further into our analysis and listen to the customer feedback to see how they can improve the user experience.
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Gavagai is a Swedish language-tech company using advanced AI to help businesses analyze text and feedback – so they can understand their customers better. Spun off from the Swedish Institute of Computer Science, our Word Space Technology has grown and improved over 20 years, and our research team has published more than 400 academic papers.