Is a muddy field required for the ultimate festival experience?
The Glastonbury festival is a music festival in the countryside of south west England, right outside the small town Glastonbury. The festival started with a Led Zeppelin concert in 1970 and was previously called Pilton festival. Nowadays it’s huge festival with around 200 000 people attending.
We wanted to see what we could learn about the visitors’ experiences of a big music festival in the UK. So we took about 100 reviews about Glastonbury festival posted on Tripadvisor, and ran them through Gavagai Explorer. Only minutes later we had these results.
Here are 4 things our instant analysis turned up
21% of the reviews mention the mud. The topic “mud” has an average grade of 4,48 and the overall average grade is 4,69. “Mud” is a negative driver for the overall grade, but the opinions about the muddy conditions at the festival are not exclusively negative.
The topic “tickets” are slightly negative for the overall grade. The main concern about tickets are the difficulty to get them. The positive reviews are often linked with the topic “lucky”. “Tickets” has an average grade of 4,60 and the overall average grade is 4,69.
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“Toilets” has an average grade of 4,31 and the overall average grade is 4,69. People think the toilets are dirty and crowded. Someone wrote that they wanted flushing toilets.
The topic “food” is a positive driver, and occurs frequently along with “reasonably priced” and “£5”. It occurs in 27% of the reviews.
What can we tell from this?
On average “mud” is a negative driver for the overall grade. Some reviewers are negative and don’t like the mud. On the other hand, there are a few who write about the mud in a positive way and think it’s an integral part of the festival experience.
When people talk about tickets they are either happy that they got them or sad they didn’t. It might not be possible to sell more tickets but the demand is high.
More and improved toilets could potentially improve the overall grade. There are a few though who portray dirty toilets as a part of the festival experience. Here is an example: “The toilets are the worst but just adapt – it’s for 5 days kids !”
The food seems to be regarded as both cheap and good – which might be worth highlighting.
Want to try this kind of analysis on your own data?
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Gavagai is a Swedish language-tech company using advanced AI to help businesses analyze text and feedback – so they can understand their customers better. Spun off from the Swedish Institute of Computer Science, our Word Space Technology has grown and improved over 20 years, and our research team has published more than 400 academic papers.