Does August deliver on convenience and safety?
August’s mission is to make customer’s lives more simple and secure by offering visibility and control over their front door. Their products, services, and partnerships deliver smart home access that keep the bad guys out and let the good guys in.
Smart locks enable people to open and close their front doors from their phone. We wanted to learn more about this product and how it is being received by consumers today. We took 2 332 reviews about one of the most reviewed smart locks on Amazon, and ran them through Gavagai explorer. Here is what we learned!
Here are 4 things we found out!
The topic “deadbolt” only occurs in 7% of texts, but drives grades down quite significantly. Some reviews mentioning this topic mention problems with alignment, Schlage-brand deadbolts, and cases of being either locked out or about doors not locking properly.
The topic “connect” has a grade of 3,46 / 5. This value is lower than the overall average grade of 3,92 / 5 for the project. The topic occurs in 16% of the texts and frequently occurs along with the topics lock (in 50% of the cases) and wifi (in 30% of the cases). The topic indicates people experiencing connectivity issues with smart lock.
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The topic “install” has a grade of 4,21 / 5. When we take a closer look on the topic, we can see that the installment process of the smart lock described as simple. It has a 63% occurrence ratio in relation to “install”.
The topic “alexa” refers to the voice command integration with amazon Alexa. This is feature has a positive impact on the analysis. The topic occurs in 9% of the texts and frequently occurs along with the topics lock (in 35% of the cases) and worked (in 30% of the cases).
What can we tell from this?
With the overall average grade of the project being on the higher end, we can see that smart lock is something consumers are satisfied with. Even so, it’s important to keep up to date on factors that might cause customers to look elsewhere. We definitely found some impactful topics that August could work on and improve. Some customers are experiencing connectivity issues, while some cannot integrate their smart lock to the voice command.
The issues that some customers had with deadbolts are noteworthy, though. A lot of technology is relied upon to be 100% secure (locks, cars, medical devices etc.), meaning there is a much lower tolerance for error. Users being locked out or having inconsistent locking of doors should be a major concern for such zero-tolerance tech, even though the number of users facing these issues is very small. As such, these results should indicate a need to investigate deadbolt issues further.
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Gavagai is a Swedish language-tech company using advanced AI to help businesses analyze text and feedback – so they can understand their customers better. Spun off from the Swedish Institute of Computer Science, our Word Space Technology has grown and improved over 20 years, and our research team has published more than 400 academic papers.