Bluetooth and people’s vibes – Analyzing French customers’ feedback on Bose Quietcomfort 35 II
Many would say that a bluetooth headset has only one function – to allow you to listen to music without a wired connection to your device. But is this really enough?
Customer feedback is vital to understanding how well your product works in everyday use, and it’s important to look into feedback from all your markets. There might be cultural or locally applicable factors that impact your customers’ satisfaction.
To look into this, we analyzed 550 French reviews on the hugely popular Bose QuietComfort 35 II headphones. We collected this data from Amazon, exported it, and ran it through the Gavagai Explorer which analyzed it automatically.
We then analyzed the results from the resulting dashboard, which you can view yourself here. Bear in mind, the review data itself is in French; check out gavagai.io/analysis for more analyses like this in your own language.
Here are some observations we made
Happy customers mostly mention battery life, and discontented customers mainly mention bluetooth. Customers who gave QuietComfort 35 II good ratings tend to mention battery or battery life first, and those who gave it bad ratings mention Bluetooth. This topic has the most impact on grades in a negative way.
People talk a lot about noise reduction, and in a good way. This term has the best position on occurrence-sentiment matrix.
The battery is the biggest factor of positive sentiment, the topic “autonomie” (lastability/battery life) is mainly associated with terms like comfortable, important, or big. This is a good sign for a bluetooth product, and it’s good to know that this is the most appreciated factor among customers.
The subject “charging”, on the other hand, is mainly associated with terms such as cable, (cm)length, or ridiculous, which obviously indicates that users complain about the length, in cm, of the cable.
Some factors that could be expected from a bluetooth headset are absent from the most common topics. No mention of weight, ease of use or even design among the top 10 most common topics.
Customers mostly associate the term “problem” to “the application”, or “firmware”. this would be worth addressing.
Want to try this kind of analysis on your own data?
Gavagai Explorer is free to try (no credit card needed) and works in 46 languages.
Gavagai is a Swedish language-tech company using advanced AI to help businesses analyze text and feedback – so they can understand their customers better. Spun off from the Swedish Institute of Computer Science, our Word Space Technology has grown and improved over 20 years, and our research team has published more than 400 academic papers.